Your customers are mobile and you can be too...
Making your site mobile is essential to staying competitive in world where everyone is glued to their cell phones.
Most businesses put a lot of time, effort, and money into making sure their website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want.
But, unfortunately, a majority of web users today aren’t using laptops or desktop computers to access the internet: They are using their mobile devices. And the kind of big, clunky websites that are designed to be viewed on a PC or laptop usually can’t be viewed and/or navigated very easily on a smart phone or tablet.
Your Customers May Already Be Clicking Off
So, if your website isn’t mobile-optimized, you could be turning away more customers than you are attracting. Mobile customers are very impatient and are less likely to stick with a website if it takes more than three seconds to load.
And if your shopping cart isn’t optimized for mobile devices, about three out of 10 customers will abandon your website in mid-purchase. Can you afford to let that many paying customers walk out your door?
Mobile devices like smart phones and tablets are less powerful and use a different kind of operating system than PCs and laptops. To make your website load faster and offer more versatility, you may need to make sure your website includes these technical attributes:
• It uses a preferred markup language, such as WAP/WML rather than HTML.
• It can be navigated using a touch screen keyboard.
• Screen dimensions and rotation support are enabled.
• Browser capabilities include scaling, Flash, and AJAX support.
• It uses the appropriate network data speed: 3G, 4G, or 5G.
• It is optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile.
Yet, mobile customers are generally more attractive than desktop web surfers because they tend to be more impulsive in their buying and spend more money per purchase than customers do on websites aimed at desktop users.
Try this experiment to see how mobile-friendly your website is: Pull out your smart phone or tablet right now and go to your web page. Does it load in less than three seconds? Is your eye instantly drawn to the primary selling points or message? Is your content easy to read and the site itself simple to navigate?
If you answered “no” to any of these questions, you may need to optimize your mobile site and capture the customers and sales you have been losing.
Starting April 21, Google will give preference to mobile-friendly websites in search results.
That's because Google wants to give users relevant, high quality search results tailored to their search devices.
And that means lost sales opportunities for businesses whose websites don't pass Google's Mobile Friendly Test
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
74% of mobile users will immediately leave a website that isn't mobile friendly, according to Google.
Today, businesses that don't have mobile websites are losing millions of dollars in sales to competitors who understand the trend and have "gone mobile" to reach their target market
70% of mobile searches that land on an optimized mobile website result in a purchase, a signup or other positive action in the near future.
In 2008, there were 131 million smartphones sold worldwide
In 2009, the number of smartphones sold worldwide exceeded 180 million
By 2013, the number of smartphones sold annually is expected to top 300 million
The number of smartphone users is expected to exceed 1 billion worldwide by 2014
Why you should have mobile website
45% of smartphones owners abandoned the sales process because the site would not load on their phone
An additional 38% left the site because it was not developed specifically for smartphone users and was too hard to use
Another 8% of smartphone owners that tried to purchase a product on their device were unable to do so for unspecified reasons
And this is just scratching the surface! To learn more details...